September 15, 2017
Q3 Luncheon Meeting
Discover How Behavioral Changes are Impacting Your Bottom Line
- 11:30 A.M. - 12:00 P.M.: Registration & Networking
- 12:00 P.M. - 12:30 P.M.: Luncheon Service
- 12:30 P.M. - 1:30 P.M.: Luncheon Educational Program
On-site Members: $55
On-site Non-members: $65
Join your association and industry peers at the Renaissance Downtown Columbus on Friday, Sept. 15 for an insightful luncheon meeting featuring Marketing General's Harold Maurer, CDM, CeM Senior Director, Account Services. During his luncheon educational program, Maurer will highlight how the changing behaviors of our members and clients are affecting the way we interact and communicate with them.
Gone are the days of "push marketing." Now, we face the era of "pull marketing." Find out more about this and other trends by registering today for the luncheon meeting!
To register for the luncheon meeting, please select this link.
One lucky attendee will be the winner of an Amazon Fire 7 Tablet with Alexa.
Maurer will also touch on:
- Promotion in the 21st Century
- What motivates prospects to become buyers and
- The first touch – a new five-second rule
OSAE looks forward to seeing you on Sept. 15 at the Renaissance Downtown Columbus for this great luncheon meeting featuring such great insights from Marketing General.
About our speaker:
Skilled in both traditional and advanced digital marketing techniques, Maurer has been a corporate executive with Fortune 500 companies such as Rubbermaid, Cummins Engines, and The Trane Company; a senior consultant for Lexmark, 3M, Yellow Freight, Corporate Express and IBM in addition to being an agency executive for Publicis/Frankel and NetStrategies. Maurer also led Marketing General’s Account Services department for four years, serving more than 40 association clients and managing a staff of 20 professionals. Drawing on a well-honed knowledge of proven marketing strategies, coupled with expertise in the latest internet and data technologies, he brings a depth and breadth of experience integrating corporate communications, marketing strategy, data analytics and online technology to his clients at Marketing General Incorporated.
Maurer's honors include a Golden Telly-winning business video production; a JDPower superior customer service citation for integrated design and results for the Southern California Edison power-crisis loyalty recovery program; and the 2010 PRSA Thoth Award for Excellence in Social Media Marketing. Maurer holds a B.S. in Language Arts from St. Cloud State University; certification in International Business from the World Trade Center; Certified Direct Marketing credentials from Virginia Commonwealth University and Certification in eMarketing from the eMarketing Institute. In addition to these professional achievements, he studies and plays Appalachian old time music on the banjo, guitar, and fiddle. He encourages his audiences to ask him about the out-of-town Yankee chicken farmer!
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for one (1) credits toward your CAE application or renewal professional development requirements.
Special Thanks to our Host Property
Special Thanks to the OSAE Exclusive Photographer
Consent to use of photographic images: Registration and attendance at or participation in OSAE meetings and other activities constitutes an agreement by the registrant to OSAE’s use and distribution (both now and in the future) of the registrant or attendee’s image in photographs, videotapes, and electronic reproduction of such events and activities.
All cancellations received by Sept. 8, 2017 will be honored with a full refund. A 60 percent surcharge will be retained for cancellations received Sept. 9-13, 2017. Onsite registration fees apply. No credits or refunds will be issued after that date. NO SHOWS WILL BE INVOICED .