Details
08/03/2018
Membership Marketing Strategist
The Ohio Society of CPAs
The Ohio Society of CPAs (OSCPA) is seeking a talented marketer to help drive their membership recruitment, retention and engagement efforts. The ideal candidate has the right mix of creativity, top-notch writing and strategic thinking skills, and digital and social media savvy to help position the Society as a key partner and resource for Ohio’s CPAs and related business professionals.
If you have a knack for developing and implementing effective marketing strategies, a passion for writing compelling copy, a desire to take on new challenges and an interest in working in a fast-paced, collaborative environment, they want to talk to you.
Ideally, you bring to the table three or more years of demonstrated experience in developing and executing marketing strategies that generate results.
You may be the right fit if you:
- Have a proven track record of developing strategies that incorporate the right blend of channels, audience and message to drive member recruitment, retention and engagement
- Are adept at creating comprehensive marketing plans to achieve organizational objectives
- Understand how to select the segments and messages appropriate for each campaign
- Engage in the digital- and social-media world and effectively harness the power of these channels to generate results
- Nail deadlines with ease and produce quality, compelling work the first time
- Multi-task effortlessly and keep your head in the game as you switch between projects
- Possess a better-than-working knowledge of Adobe Creative Suite and can design when needed
- Have solid web, CMS and email marketing skills
- Know the value of data analytics and use such tools to guide decision-making
- Edit well and accept constructive feedback with grace
- Are skilled at monitoring the department workload and keeping projects on track
- Enjoy collaborating with others, but work independently when required
- Have a can-do, glad-to approach to working with others
- Anticipate questions, aren’t afraid to ask questions and make it your business to find answers
- Understand it is ok to make mistakes, but learn from them and avoid repeating them
Education:
- A bachelor’s degree in marketing, communications or journalism from an accredited university
Experience:
- 3+ years of marketing or creative agency experience
- Strong knowledge of Microsoft Office products, including Word, Excel and PowerPoint
- Strong knowledge of email marketing programs
- Strong knowledge of Google Analytics; certification preferred
- Knowledge of web and CMS tools; basic HTML coding preferred, but not required
- Knowledge of CRM and member databases and can effectively pull member mailing lists
- Working knowledge of Adobe Creative Suite preferred
For their part, OSCPA offers:
- a culture that rewards performance
- a work environment that encourages collaboration
- the technology and professional development to help you do your best work
- a benefit plan that makes it worth your while to join their team
They’re focused on creating a climate of success for Ohio CPAs and supporting their efforts in driving business performance. They are proud of their 100+ year history and invigorated by where they’re heading.
The Association: The Ohio Society of CPAs (OSCPA) is a leading association that advances the interests and professional excellence of a community of 85,000 CPAs and related business professionals throughout the state. OSCPA’s innovative advocacy initiatives and multi-faceted education programs keep CPAs prepared to meet the challenges of an increasingly complex business and regulatory environment.
They are recognized as one of the top six state accounting associations in the country with members who work in public accounting, corporate finance, government and education. With a staff of 40+ and a $10 million operating budget, OSCPA is committed to creating a best-in-class workplace culture that welcomes and supports individuals from diverse backgrounds and life experiences, fosters innovation and promotes team collaboration.
They offer a competitive compensation and benefits package that includes:
- 401(k) with company match
- health, life and disability insurance
- a wellness program that includes fitness center memberships
- a generous professional development program for staff
- a generous PTO package
- flexible work schedules
- telecommuting privileges upon eligibility and approval
The Ohio Society of CPAs is an equal opportunity employer.
Are you the one? If so, tell them your story. Send your resume, cover letter, three writing samples and salary requirements to Suzanne McCann, director, member experience, The Ohio Society of CPAs- smccann@ohiocpa.com
