09/27/2016

When Your Member Database Loses its Luster

Your member database should be one of the most valuable things your association has

Does your member database need a public relations campaign to convince your staff to rely on it again?

Your member database should be one of the most valuable things your association has. But what if your own staff doesn’t trust what you’ve been putting in there?

Wes Trochlil of Effective Database Management says that, of course, you should be managing your database effectively. (See what I did there?) But he also says that you may need a public relations campaign for your database.

Please click here to read the complete article from Associations Now.