11/30/2016

Report: The Shifting Nature of How Millennials Perceive Causes

Nonprofits have to continue shifting their strategies to attract younger generations

A new retrospective report from Achieve and the Case Foundation points to a shifting understanding of how Millennials get involved in activist and philanthropic efforts. Nonprofits, the report says, have to continue shifting their strategies to attract younger generations.

As Millennials have aged, so has our understanding of the younger, increasingly important generation.

It’s something that the cause-focused research and marketing agency Achieve is well aware of. Over the past five years, Achieve, which is sponsored by the Case Foundation, has heard from more than 75,000 millennials regarding their habits, their demeanors and their approach to charitable giving, as part of its annual Millennial Impact Report. On Tuesday, Achieve released a five-year retrospective on the report, which looked back on some of the things it’s learned about Generation Y over the years in relation to causes. (The 2016 edition of the report, which will cover the recent election, is still in the works.)

Please click here to read the complete article from Associations Now.