12/06/2016

Millennials and the Shift Away from Advocacy

Associations should look at social entrepreneurship to engage Millennials

An expert on the younger generation suggests that associations should look at social entrepreneurship, not advocacy, to engage Millennials.

Millennials and young adults have a differing mindset on causes than do older generations, which is why a recent study recommended that nonprofits change up their tactics to reach these audiences.

But what should those strategies look like? In a recent piece on Association Success, XYZ University Founder Sarah Sladek posits that for associations, the path forward might not be an aggressive approach to government relations, but rather one focused on social entrepreneurship.

Please click here to read the complete article from Associations Now.