12/06/2016

Survey Sheds Light on 2017 Marketing Needs

The survey, conducted by a marketing association, highlights the essential need for marketing one's organization

Marketing is critical, and technology is key, according to the new American Marketers Survey conducted by the New York American Marketing Association and BrandSpark.

The marketing function is essential and investing in new technologies is required for marketing teams to stay competitive.

That’s just some of what the 650-plus marketers surveyed for the inaugural American Marketers Survey, conducted by the New York American Marketing Association (NYAMA) and BrandSpark in conjunction with Dapresy, revealed.

Please click here to read the complete article from Associations Now.