12/21/2016

Lessons from Three of 2016's Biggest PR Failures

Some were poorly-crafted Tweets, others were much worse

2016 saw its fair share of corporate public-relations mishaps, but some were more cringe-worthy than others. To be sure, the PR crises in certain cases weren't all that bad compared with the serious business missteps that precipitated a few of them, but the fact remains that there is always a better and a worse way to talk to customers and the public when something's gone wrong.

These were three of the year's most egregious gaffes, and what companies can learn from them heading into 2017.

Please click here to read the complete article from Fast Company.