12/23/2016

Take Control of Your Technology in 2017

Tech can define the relationship we have with our members

As we end 2016, associations and their employees are surrounded by cloud services that involve someone else pulling the strings. But why should they be the center of attention? Don’t be afraid to push your organizational weight around a little.

To start out 2016, I posed a point that has played itself out in numerous ways over the last 12 months: the idea that the middleman is in a position of power.

Now, to end the year, I go back to that conversation—and highlight its strengths and flaws. In many ways, the notion of the “middle” has come to define association technology this year. Ultimately, tech is the thing connecting associations and their members, and in many ways it defines how we can serve them.

Please click here to read the complete article from Associations Now.