01/09/2017

How Leaders Can Better Serve Members on Technology

A new study challenges association leaders to innovate on technology strategy

A new study challenges association leaders to innovate on technology strategy. Luckily, the people who can help them get there aren’t far away.

When it comes to technology at associations, a new study offers some good news and bad news: Association members are tech-savvier than associations tend to think, but there’s still a lack of forward thinking when it comes to bringing innovative tech ideas to them.

Those are two of the key findings in “Tech Success for Associations,” a new report from the ASAE Foundation that explores how well-served members are when it comes to technology. In general, associations did well in terms of what the study calls “IT maturity,” sophistication in terms of databases, websites, content, and social media—77 percent of the associations surveyed ranked as “marginally effective” or higher.

Please click here to read the complete article from Associations Now.