01/10/2017

Build Communities Around Your Most Engaged Members

Let those who recognize, believe in your mission drive engagement

A big-name daily newspaper is trying a quiet test with a group of its subscribers—and the early success exhibited by this strategy makes it an idea that anyone with a community interest should keep an eye on.

The Boston Globe, like other legacy newspapers, has a lot of problems and some major issues to solve.

But it also has an audience dedicated to its mission—the kind of long-term subscribers who both care about their community and see that the Globe’s mission is just as important as it’s portrayed in the Oscar-winning movie Spotlight.

Please click here to read the complete article from Associations Now.