02/08/2017

A Name Refresh

How to know when it's time to re-brand

To better represent its members, the Healthcare Convention and Exhibitors Association (HCEA) has renamed its three membership categories.

HCEA brings together healthcare companies, associations, and convention partners to host better tradeshows. However, its former membership category names didn’t properly reflect each of those groups and left members unsure about which category they belonged in.

To correct that, HCEA recently announced new names.

Please click here to read the complete article from Associations Now.