02/10/2017

The Perks of Conference Loyalty Programs

Capitalize on Americans' love for loyalty incentives

Research shows that Americans love loyalty programs, which means that your conference attendees and exhibitors do too. Some ideas on how to start rewarding your loyal customers.

Who doesn’t like free or discounted things? I am always excited to earn a free drink at Starbucks, or that CVS coupon, or that hotel stay that satisfies my itch to get out of the city for a long weekend.

Whether they reap airline miles or other rewards, Americans love loyalty programs. The 2015 Loyalty Census revealed that U.S. households hold memberships in 29 loyalty programs spread among the retail, financial services, travel, and other sectors—and are considered active in 12 of them.

Please click here to read the complete article from Associations Now.