02/16/2017

How a Google Engineer Sets Up Google Analytics

There are easier ways to get the most out of the tracking system

A Google engineer provides a handy guide to optimizing Google Analytics for the data you need. Attention all web developers, IT professionals, and data analysts: Today’s Buzz is for you.

Google Engineer Philip Walton created a detailed and thorough resource to help web developers implement and get the most out of Google Analytics (GA). His post is chock-full of the insider tips and tricks you’ve been looking for.

The analytics platform has a ton of great features that can be complicated to suss out. Walton’s GA setup guide provides a detailed look at loading analytics.js, performance tracking, using autotrack plugins and much more.

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