02/22/2017

Influencer Marketing is Still on The Rise

Uncover the best ways to utilize this tactic

A new study from the Altimeter Group and Traackr reveals the state of influencer marketing today, as well as how it is poised to evolve.

Of all the digital marketing tactics that associations use, influencer marketing may be the most opaque. For one thing, it can be difficult to assess the return on investment of these campaigns.

And there are still so many questions to ask about how best to employ it. Should you use an expensive influencer management software platform or just reach out to an influencer yourself for one-off campaigns?

Please click here to read the complete article from Associations Now.