02/23/2017

Report Highlights Content Marketing Trends

It may be time to rethink your content marketing strategy

In its new report on search engine optimization, the marketing firm Clutch recommends focusing on quality over quantity and replacing infographics with interactive elements.

If you’re targeting search engines, now might be time to rethink your content marketing strategy.

That’s the recommendation of a new study from the marketing-resources firm Clutch. The Complete Guide to Content Marketing for SEO argues that older strategies for building link presence on search engines are losing their effectiveness. Case in point: infographics. While they remain popular for building brand awareness (at 19 percent, the most popular way, in fact), better-performing options are available.

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