03/15/2017

New Coalition Plays Up Diversity Initiative

Advertising industry takes on diversity to diversify its ranks

Four Atlanta-based advertising agencies are joining forces in the Advertising for Change coalition, which aims to boost diversity in the advertising world’s ranks. The agencies are working closely with 4A’s on a program looking to draw a diverse set of interns to the city.

One of the things that Atlanta’s advertising sector would tell you the city has going for it is its rich history of diversity.

That history is driving four of Atlanta’s ad agencies—JWT Atlanta, 22squared, Fitzgerald & Co., and Moxie—to launch the Advertising for Change (AFC) coalition, which aims to better leverage that legacy within the industry and beyond.

Please click here to read the complete article from Associations Now.