Complete Story
03/16/2017
Cheerios' Cause Marketing
How Buzzy is sharing the plight of the humble bumblebee
General Mills generates buzz on bees with a new campaign that associations can take pointers from.
General Mills’ Cheerios brand is taking a cue from the advocacy world by launching a buzzy campaign to raise awareness and combat the declining bee population, reports Marketing Dive.
Nonprofits should take note of the company’s three-pronged marketing strategy, which includes a social media component, a branding change, and an engaging way to get consumers directly involved.
Please click here to read the complete article from Associations Now.