03/22/2017

Joint Membership: The "Special Sauce" for Chapter Relations

Joint membership often has advantages for both national and local organizations

Joint membership can offer big benefits for associations with component relations for both the national organization and state or local chapters. Members gain advantages, too - from discounted dues to access to more programs and services. Here’s how it’s working for two associations.

I love Big Macs. I always have. And, yes, I know there are 540 calories in each serving, but there’s something about that special sauce that I crave so badly. I’m not alone, because back in December, McDonald’s decided to giveaway 10,000 bottles of its special sauce. And guess what? They’re selling on eBay—starting bid: $50,000.

Apparently, there’s another type of special sauce that the association world is craving right now—joint memberships in national organizations and their chapters. Marilee Yorchak, CAE, executive director of the Digital Analytics Association, calls joint membership the “extra-special sauce” that makes component relations successful.

Please click here to read the complete article from Associations Now.