03/23/2017

Keep What Works

Don't abandon tried-and-true practices for the latest fad

The latest communications platform may not be worth your time—stick to tried-and-true tactics to reach your members.

As new ways to communicate with members emerge, it’s not surprising that a savvy communications professional would want to try out a fresh, cool platform or tool.

But at its worst, testing out the latest communications channel could turn into a big waste of time and money and may leave your members confused, says Leeann Berner, MemberSuite’s vice president of marketing, in a post for CommPRO.

Please click here to read the complete article from Associations Now.