04/03/2017

The Age of Agile Advocacy for Associations

How social media is redefining advocacy efforts

President Donald Trump entered office on a promise to change Washington, D.C. What that means for the workings of government is just beginning to emerge. In light of a new administration and Congress, associations are taking a fresh look at their government relations strategy and tactics. A key word for 2017: agility.

If there’s one thing Trump is not afraid to do, it’s tweet. He famously uses his favorite social media platform—Twitter—to call out Fortune 500 companies, powerful foreign leaders, celebrities and critics of all kinds.

Unlike any president before him, Trump has found a unique way to speak directly to the American people. If you’re an association leader, chances are good that you’re paying attention to what he has to say. That’s because at any given moment, your issue could become the one the president is talking about.

Please click here to read the complete article from Associations Now.