04/05/2017

A Marketing Boost

Lower salaries often impact the job applications non-profits receive for marketing roles

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. It also reveals that a majority of job seekers are open to the idea of working for nonprofits but are concerned about lower salaries.

The evolution of digital marketing tools hasn’t eliminated the need for marketers. It’s actually heightened the demand for talented marketers, according to McKinley Marketing Partners’ 2017 Marketing Hiring Trends Report.

For instance, the report—based on a survey of 314 marketing professionals—shows that there was a 19 percent increase in hiring between 2015 and 2016.

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