Complete Story
04/11/2017
Email Drives Traffic
Prioritize email strategy to fuel engagement
Prioritize your email strategy to get the most from your content.
Once you’ve put time and money into creating great content, you need to drive traffic to it by testing out a variety of distribution channels, including social media, SEO and ad networks.
All of them can direct some traffic to your site, but if you want to get guaranteed, consistent traffic, focus your efforts on email, says Brian Clark, founder of Copyblogger.
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