04/25/2017

Membership Data You Need to Know

Consider these factors when focusing on the data

Here are five factors to focus on to get the most out of your membership data.

Most membership-based organizations have a treasure trove of data at their fingertips. But figuring out which data points to analyze to gain the most helpful insights about your members can be tricky.

According to the MemberSuite blog, analyzing these five trends delivers the most impactful insights: demographic data, renewal trends, recruitment information, event data, and the average length of membership.

Please click here to read the complete article from Associations Now.