05/03/2017

Win Back Your Lapsed Members

Consider strategies to bring departed members back into the fold

What do you know about your lapsed members? They may be gone, but they shouldn’t be forgotten. Some associations are taking time to analyze and develop strategies to bring members they have lost back into the fold.

Last week, we talked about engaging new members with meaningful experiences. This week, we’re focusing on the opposite end of the spectrum—members who have left your association. It probably comes as no surprise that win-back campaigns are not easy, and you have to tread lightly when you’re aiming to reengage former members.

“Obviously a discount or promotions help, but that’s not everything,” said Dan Ratner, membership and business development strategist at the Next Steps, LLC. “Associations need to evaluate strategies and, most importantly, demonstrate a strong value to win back former members.”

Please click here to read the complete article from Associations Now.