05/04/2017

Reach Millennials, Gen Z With Snapchat

Some tips on how to incorporate it into your next event, campaign

Snapchat is a great platform for associations wanting to raise brand awareness among younger audiences. Here are a few tips on how to incorporate Snapchat advertising into your next event or campaign.

My first cell phone was a Nokia, and I got it when I turned 16—along with my driver’s license and pierced ears. Looking back, it was a momentous year. Not only could I drive and poke cheap jewelry through my earlobes, but I could also call and text.

Well, time sure has a way of changing things. Now, Nokia makes bathroom scales, and, according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference, 13-year-olds are using the social app Snapchat on their personal smartphones.

Please click here to read the complete article from Associations Now.