05/18/2017

Make Your Point Visually

How you frame your data is often more powerful than the data itself

A vehicle-safety program effectively make the case for driving newer vehicles—with the help of a clever video. 

The improvements that an industry makes over the years may not always be apparent to the naked eye.

Which means that you might have to use a clever framing element to make those issues clear. That’s something that the Australasian New Car Assessment Program (ANCAP), the safety watchdog based in Australia and serving nearby New Zealand, was successfully able to do with a recent video it created.

Please click here to read the complete article in Associations Now.