06/05/2017

Highlight Member Voices

How you can use video to create interest, tell stories

Member testimonials are a tried-and-true marketing tool for associations. Put them in simple video form to put a human face on your campaigns.

How to hack it? With some basic editing skills and a camera, one association has found a new way to highlight member voices through video. Many of TechAssure’s members are insurance brokers specializing in technology-related risks. About two years ago, the association started experimenting with video to break up the monotony of its marketing efforts.

“Our members got reading fatigue,” says Executive Director Garrett Droege. “And I think that for the vast majority of associations, new and existing members would rather watch a video than read something in print. We found it to be a great way to reach them.”

Please click here to read the complete article from Associations Now.