06/07/2017

Member Retention Ideas

Retention rates appear to be slipping this year

How to keep new members invested in your organization.

Having a robust membership retention program is vital for any member-based organization. For many associations, a common retention target is around 75 percent, but benchmarking survey results from Advanced Solutions International show retention rates are slipping this year.

How can you keep new members from jumping ship? According to a recent blog post from association management company SBI, when considering whether to renew, members ask themselves if their time and money has been worth it. And they ask themselves if the association is important to their professional careers. To maximize your retention rate, make sure the answer to both of these questions is a resounding “Yes!”

Please click here to read the complete article on Associations Now.