06/07/2017

Four Steps to a Better Member Toolkit

Not all toolkits are created equal

Toolkits are a proven way to address member challenges, but not all toolkits are created equal. One expert shares tips for creating toolkits that best meet members’ needs.

Toolkits are one of the best ways to deliver value to your members by showing them how to make good use of the programs, products, and services your association offers—whether the purpose is to raise awareness of a new campaign, describe a benefit, or teach an important skill or process. But a lot can go wrong in producing a toolkit.

Your project team can get sidetracked or delayed. Or worse, your toolkit might not meet members’ needs and instead it sits on the shelf collecting dust.

Please click here for the complete article on Associations Now.