06/19/2017

Membership Hack: A Simple Way to Find New Members

How prospect cards drive recruitment by board members

Getting board members on board with membership recruitment is as easy as handing them a prospect card.

How to hack it? Each year, the Ontario Trial Lawyers Association hosts a long-range meeting to think strategically about the year ahead. At the meeting, OTLA board members are encouraged to fill out member prospect cards, which are placed at the center of the table. They’re not required to complete the cards, but many do, because it’s a proven way to recruit, said Jeff Hanlan, membership development coordinator.

“This is one way in which we’re able to get our board focused and engaged on a strategic priority—membership recruitment,” said Hanlan. “Pretty much any association can do this.”

Please click here to read the complete article from Associations Now.