06/20/2017

Social Crowdsourcing: Good for Philanthropy?

How organizations can draw awareness to their fundraising needs

Jeff Bezos’ unprecedented decision to ask the world how he should spend his $85 billion on philanthropic causes directly through a tweet drew a lot of attention and some criticism. But it did present an interesting way to think about how organizations can draw awareness to fundraising needs.

If you were about to become the world’s richest person, how would you handle the inevitable question of how to give away your formidable wealth?

That’s a question Amazon Founder Jeff Bezos was faced with recently—in part, because The New York Times asked him about it. His answer? He sent a tweet.

Please click here to read the complete article from Associations Now.