06/21/2017

A Summary Of Content Marketing Advice

This article distills content marketing strategy advice in 600 words

Content marketing is one of those subjects that is written about endlessly on the internet. I was the co-founder and CEO of Scripted.com, which is a marketplace for businesses to hire freelance writers - I spoke at Content Marketing World and I advise a lot of companies on content marketing strategy.

This article distills most of what I know about content marketing into less than 600 words.

What is Content Marketing?
In short, content marketing is at the intersection of brand marketing, product marketing, and demand generation. Depending on your company's most painful need, you need to product different types of content. For example - if your focus is demand generation, your content efforts should really be SEO/link-building-oriented.

Please click here to read the complete article on Inc.