06/29/2017

Challenges Linger, but Membership Stays Strong

MGI's latest report indicates that membership growth is holding its own amid a whirl of external forces

Whenever I talk to someone in association membership, I always like to ask, “What’s keeping you up at night?”

The truth is, membership teams face a lot of heartache, and probably some sleepless nights, thinking about membership acquisition, engagement, and retention. Add to that the fact that forces beyond our control, including market, technology, and social shifts, have the power to change the look and feel of membership as we know it.

You may not be getting eight hours of sleep each night, but there is some good news to rest easy on: Membership remains strong for most associations, despite today’s turmoil. That’s according to the preliminary findings from Marketing General Incorporated’s 2017 Membership Marketing Benchmarking Report, which will be released later this summer at ASAE’s Annual Meeting & Exposition in Toronto.

Please click here to read the complete article on Associations Now.