07/05/2017

Brewers Association Makes Craft Beers Clear With New Labels

BA recently announced the Independent Craft certification

What’s the difference between craft and “crafty”? If you were buying beer in a store, the difference between a truly independent beer, like Sierra Nevada or Fat Tire, wouldn’t be obvious next to a mass-market brew like Shock Top or Blue Moon.

The Brewers Association (BA), which famously sets the standards of what makes an independent craft brew, wants to make that a little more clear. BA recently announced the Independent Craft certification, a small icon that makes the difference clear.

Paul Gatza, the association’s director, says that the move is coming now due to calls for such an action in the marketplace.

Please click here to read the complete article on Associations Now.