07/13/2017

Talking Tech: Reaching Your Digital Peak

How digital maturity will impact the non-profit industry

As members increasingly depend on new technologies, associations will have to adopt new methods of delivering member value. Divya Mathew, marketing and communications manager for digital agency Velir, offers insights on how organizations can achieve digital maturity and anticipate future advancements.

What is digital maturity, and why should associations seek it?

Digital maturity describes the level of sophistication that an organization has attained with its digital presence, solutions, and marketing operations. It’s typically analyzed through a framework with different stages of maturity that culminate in an organization’s digital efforts reaching their peak.

Please click here to read the complete article on Associations Now.