07/24/2017

Aiming for Diversity

One group aims to bring diversity to political consultancy

Political parties represent diverse groups of people, but political consultants do not always reflect that diversity. That’s something a new association plans to fix.

The National Association of Diverse Consultants (NADC), launched this week by a group of largely Democratic consultants, will work to connect candidates and advocacy groups with political consultants of color, with the goal of amplifying minority voices in the conversation. Chuck Rocha, founder of the political consultancy Solidarity Strategies, said the new association hopes to solve a problem that surfaces frequently in the political community.

“The longest standing question that we all hear every time we do a pitch with an organization … is … if I knew a person of color or firm, I would hire them, we just don’t know any. So our organization at the most basic level is going to be set up to answer that question,” Rocha told NBC News.

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