07/26/2017

How to Attract and Grow Member Influencers

Influencers can be your best conduit to membership and spreading new ideas

Summer is one of my favorite times of year if only because it allows me to get away and catch up on summer reading. Next week, I will be on vacation and doing a lot of reading, but that hasn’t stopped me from picking up a book or two already.

Last week, I started reading The Influencer Economy by Ryan Williams, which examines how businesses and organizations can share and spread ideas in a world that thrives on networked connections and digital transactions.

Williams is a student of the influencer economy. On his weekly podcast, he has interviewed more than 100 influencers—everyone from entrepreneur and author Seth Godin to American musician and composer Hrishikesh Hirway.

Please click here to read the complete article on Associations Now.