07/27/2017

Focus on Your Brand

What your association can do to stand out in the crowd

Associations do their best to offer benefits, products and features that people can’t get elsewhere. But when it comes to education, tradeshows, subscription publications and more, the for-profit competition is strong and growing.

What can your association do to stand out in the crowd? Strengthen your brand.

“Regardless of which competitors rise up in the marketplace, associations have to be brand experts and convey their value,” writes Brittany Thompson in a recent post for Association Adviser. Heavily promote your exclusive membership benefits, including “your education conference, local lunch and learns, online community, industry-specific publications, newsletters, and networking events.” Recognize that this is a buyer’s market, so it’s necessary to be aggressive about promoting what makes your group special and the impact it makes.

Please click here to read the complete article on Associations Now.