07/31/2017

How Podcasts Can Drive Membership

This may be a growth opportunity for your organization

Offering exclusive content to members is a great way to create value and entice new subscribers. Your association may already be offering exclusive white papers, magazines and online portals, but have you considered using podcasts as a way to gain new members?

Digiday recently took a detailed look at how Slate leverages its podcasts to grow its premium membership tier, Slate Plus. Last week, during its popular “Trumpcast” series, Slate conducted a pledge drive. Episodes were interrupted by staff to give listeners reasons to sign on for paid membership.

Slate told Digiday the pledge drive drove hundreds of sign-ups—adding four times as many subscribers as the average number in a week. Slate plans to replicate the pledge drive in other podcasts.

Please click here to read the complete article from Associations Now.