07/31/2017

Membership Hack: A Two-for-new Deal

How one group is using free access to two webinars to drive retention, growth

The Alliance of Arizona Nonprofits offers member prospects an incentive to join with two free webinars, which provide practical value.

How to hack it? Jennifer Blair, membership director at the Alliance of Arizona Nonprofits, excites prospective members with a special “two-for-new membership” deal. This summer, she launched a membership recruitment campaign that offers new members access to two free webinars.

“Summer can be a slow period for membership,” Blair said. “We took this campaign as a way to give people a reason to join.” Typically, Alliance members pay $29 to access the organization’s “Get More Grants” webinar series, which includes trainings on grant writing, research and prospecting. Just a few weeks in, the alliance is seeing a healthy uptick in membership acquisition.

Please click here to read the complete article from Associations Now.