07/31/2017

The Costs of Click Fraud Are High, but Improving

Marketers could lose as much as $6.5 billion from click fraud this year

The dangers of click fraud have long been known to the advertising industry—who can forget this harrowing statistic?—and remain significant in 2017. But they’re not as bad as they once were.

A freshly updated study by the Association of National Advertisers (ANA) and the advertising-fraud firm White Ops suggests that globally, marketers could lose as much as $6.5 billion from click fraud in 2017 without an increased focus on click security.

While that number is huge, it represents progress, according to the report. That number is down 10 percent from the $7.2 billion tally reported in 2016, during a period when digital advertising grew by more than 10 percent.

Please click here to read the complete article from Associations Now.