07/31/2017

Having a Presence on Snapchat

Is it right for your organization?

As Snapchat continues to grow, what role should it play in your brand’s social media marketing strategy?

Snapchat was certainly among the most-discussed social networks of 2016, with several rival companies (Facebook and Instagram) “adopting” its most successful features. Today, marketers are exploring how to integrate the platform into their marketing strategies, hoping to benefit from its consistent growth.

So what are the reasons you might want to invest in Snapchat marketing, and what role could it play in a wider strategy?

Please click here to read the complete article on ClickZ.