08/09/2017

Lung Association Brings Attention to Early Cancer Detection

The organization is encouraging at-risk individuals to undergo a new early-detection lung cancer screening

In order to raise awareness around a new early-detection lung cancer screening, the American Lung Association launched a new campaign.

Using video, print ads, a quiz and other tactics, the American Lung Association’s LUNG FORCE initiative and the Ad Council are encouraging at-risk individuals to undergo a new early-detection lung cancer screening.

“The reason that the lung association is doing this is that lung cancer is the number-one cancer killer of both men and women in the U.S.,” said Jeff Seyler, ALA Executive Vice President, Northeast Region. “It takes more life than any other cancer, which a lot of people aren’t aware of. And one reason why lung cancer is so deadly is because it’s often diagnosed at a later stage, and at that point, there are fewer treatment options available. So being screened early is really critical to increasing the survival rate and the options for treatment.”

Please click here to read the complete article from Associations Now.