08/21/2017

A Growing Marketplace

The new association is partnering with others to build out its early membership rolls

The Latino Food Industry Association comes at a time when the U.S. Hispanic population’s buying power is particularly strong and grocery stores targeting that market are becoming increasingly prominent.

A new trade group targeting Hispanic-owned food and beverage companies may be new, but the market segment it represents very much isn’t.

The Latino Food Industry Association, which officially launched last week, represents 17 percent of the U.S population and  a segment with $1.5 trillion in buying power. Ruben Smith, LFIA’s board chair, noted that the association came about because vendors in the segment saw an opportunity to maximize their position in the industry.

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