08/22/2017

What Should You Make of the “Pivot to Video”?

Interactive clips of momentary information are on the rise

The latest buzz coming from the online publishing world is that it makes more sense to invest in video at this juncture, which means that a lot of writers are getting laid off. What gives—and is this something the niche media space is going to have to worry about?

From online-only outposts like Mashable, Vocativ and Mic to traditional outlets with digital arms like MTV News, the stories have been pretty hard to ignore in recent months.

After spending years investing in writing and traditional journalism, there seems to be a shift to something much different by many of these outlets—short, interactive clips of momentary information, designed to both do well on social media and better serve advertisers.

Please click here to read the complete article on Associations Now.