Complete Story
08/22/2017
Drive Profitability by Understanding How Behavioral Changes Impact Your Business
Register for the Q3 Workshop & Luncheon Today
OSAE Q3 Workshop: Sept. 15, 2017 from 9:00 - 11:30 a.m.
Join your association and industry peers at the Renaissance Downtown Columbus on Friday, Sept. 15 for an insightful workshop from Marketing General's Harold Maurer, CDM, CeM Senior Director, Account Services, that will shed light on how the changing behaviors of our members and clients are affecting how we must interact with them. Gone are the days of "push marketing." Now, we face the era of "pull marketing." Those who want us will find us, which is why it is so important for us to re-examine how we communicate and share information.
“Successful membership growth programs demand a mix of broad marketing experience, applied practical knowledge and hard-won intuition with an exceptional commitment to clients," according to Maurer.
Those who participate in the 2.5 hour workshop, before the luncheon meeting, will walk away with insights on:
- Membership tactics - shifting techniques from traditional push marketing to the newer, more member-driven pull marketing
- Product sales - insights designed to assist suppliers and affiliate members in getting more "touches" with their clients, and
- Site/Property Sales and Marketing - recognizing the differences between relationship versus transactional marketing
Maurer will also touch on:
- Promotion in the 21st Century
- What motivates prospects to become buyers
- What constitutes value to today's business professional
- The styles of buying vs. styles of selling, and
- The first touch – a new five-second rule
Registration Fee (includes luncheon): Members: $99.00; Non-members: $129.00
To register for the workshop, please select his link.
OSAE Q3 Luncheon: Sept. 15 from 11:30 a.m. - 1:30 p.m.
Following the workshop, OSAE will host its Q3 Luncheon Meeting, during which Maurer will speak briefly on the important trends in sales and marketing that are impacting members and clients' changing buying behaviors. OSAE looks forward to seeing you on Sept. 15 at the Renaissance Downtown Columbus for this great workshop from Marketing General and the luncheon meeting that will follow.
Registration Fee: Members - $45; On-site Members - $55; Non-members - $55; On Site Non-members - $65
To register for the luncheon meeting, please select his link.
One lucky attendee will be the winner of an Amazon Fire 7 Tablet with Alexa.
Skilled in both traditional and advanced digital marketing techniques, Maurer has been a corporate executive with Fortune 500 companies such as Rubbermaid, Cummins Engines, and The Trane Company; a senior consultant for Lexmark, 3M, Yellow Freight, Corporate Express and IBM in addition to being an agency executive for Publicis/Frankel and NetStrategies. Maurer also led Marketing General’s Account Services department for four years, serving more than 40 association clients and managing a staff of 20 professionals. Drawing on a well-honed knowledge of proven marketing strategies, coupled with expertise in the latest internet and data technologies, he brings a depth and breadth of experience integrating corporate communications, marketing strategy, data analytics and online technology to his clients at Marketing General Incorporated.
Maurer's honors include a Golden Telly-winning business video production; a JDPower superior customer service citation for integrated design and results for the Southern California Edison power-crisis loyalty recovery program; and the 2010 PRSA Thoth Award for Excellence in Social Media Marketing. Maurer holds a B.S. in Language Arts from St. Cloud State University; certification in International Business from the World Trade Center; Certified Direct Marketing credentials from Virginia Commonwealth University and Certification in eMarketing from the eMarketing Institute. In addition to these professional achievements, he studies and plays Appalachian old time music on the banjo, guitar, and fiddle. He encourages his audiences to ask him about the out-of-town Yankee chicken farmer!
