08/29/2017

Content Marketing Reality

Digital strategy diversification has long been a sore spot for content marketers

Many organizations are diversifying their marketing strategies beyond email, but they have much progress to make to maximize the tools they use, according to a new report from the Content Marketing Institute (CMI).

Digital strategy diversification has long been a sore spot for content marketers, who have a tendency to stick with what works. Email often wins out.

But a recent report from the CMI suggests that marketing plans are quickly becoming more varied—and that has the potential to maximize the business value of content marketing.

Please click here to read the complete article from Associations Now.