09/06/2017

Don’t Add to Your Members’ Email Fatigue

Here are some valuable takeaways from two new reports on email marketing

Do you suffer from email fatigue? According to a new survey, nearly three-quarters of us admit to feeling overwhelmed by the number and frequency of messages in our inbox.

Count me in—especially as I stare blankly into the abyss of my inbox after a holiday weekend. Email fatigue is an all too common problem, and chances are your members are experiencing inbox overload too.

Two surveys, released earlier this summer by Adobe (last week) and Informz (in June), detail a plethora of useful data points related to email habits that should influence every association marketer’s thinking about email.

Please click here to read the complete article from Associations Now.