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This Hidden Enemy is Making Your Job More Difficult

How false equivalencies undermine your success

As a business leader, you know the challenges of managing cash flow, dealing with personal issues or handling a customer who is dissatisfied – all problems we sign up for as leaders. Yet in my work as a business strategist for twenty-five years, there is an issue more common and potentially disabling to leaders than any of the above – limiting beliefs.

Back in the 50s Walt Kelly, creator of the comic strip character Pogo, expressed it best, “We have met the enemy and he is us.”

 One way limiting beliefs show up in our lives is in the form of false equivalencies. False equivalencies are defined by the belief that doing something or not doing something will make us “good” or “bad.”

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