09/19/2017

Nonprofit Launches Open-source Take on Email Marketing

How to send bulk messages on the cheap

If you send a lot of marketing emails, you know the pain of the high costs that can come with such messaging.

Many email marketing tools have an upfront charge based on the number of subscribers you have, and if you have thousands or hundreds of thousands of readers, that cost can add up to thousands of dollars each year—before you even send a single message. The state of affairs is one that has some (including me) wondering if a market correction might happen someday.

FreeCodeCamp, a nonprofit group that offers coding assistance to other nonprofits (it’s also an educational community to teach others how to code), was dealing with this problem itself, because its list was proving unwieldy. Sending messages to the 1 million people on the list using MailChimp would have cost $4,399 each month.

Please click here to read the complete article from Associations Now.